UX Redesign for Health, Fitness & Well-Being Marketplace
Redesign and optimization of Avaana, a health, fitness, and well-being marketplace connecting service providers and customers through a unified digital platform. Our scope included a UX audit, redesign of their business portal and marketplace, and the creation of a scalable design system to support future growth.
Avaana aims to make wellness services more accessible by providing a seamless experience for both providers and users.
The Challenge
Need to improve usability across the business portal and customer marketplace
Need to simplify onboarding and management for wellness providers
Need to enhance discovery and booking experience for users
Need to align the interface with Avaana’s growing brand and vision
Need to establish a consistent UI system for scalability
What We Did
Conducted a UX Audit to identify usability gaps, friction points, and opportunities
Redesigned core flows of the business portal and marketplace platform
Improved information architecture for better navigation and service discovery
Created a unified design system for consistent and scalable UI components
Collaborated closely with stakeholders and developers for smooth implementation
Results
Clearer and more intuitive user journeys for customers and providers
Improved usability and accessibility across the platform
More efficient management experience for wellness businesses
Consistent visual language across all product touchpoints
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