Redesign for Fully Licensed Content API Platform
Redesign and rebranding of disco, a licensed news content API platform. Our scope included a UX audit, strategic UX direction, and a full UI/UX redesign to align the platform with its enterprise positioning and improve developer and end-user experience.
disco is a SaaS company formed by a global content licensing and distribution agency, SyndiGate. They work with trusted publishers around the world, such as Bloomberg, CNBC, Benzinga, African Business, and many more.
The Challenge
Need to redesign a platform based on current UX, new business requirements, and customer feedback
Need to establish brand trust and credibility along side with the UX revamp
Need to redesign and improve the conversion rate of the platform’s marketing website
Need to collaborate with stakeholders to define the best possible direction of the redesign
What We Did
UX Audit of the current platform to know what’s working and what’s not
UX Workshops to define the new information architecture and strategy of the website and platform
Branding workshop with the stakeholders to define the core identity of the company
Established new visual direction and design system
Worked with the development team to ensure proper design implementation
Results
Intuitive UX flow of the platform
New UI design aligned to best practices in design usability
Scalable design system that enables internal team to create their own features with high consistency in the new design direction
Rebranded corporate identity featured in World Brand Design
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